Proteostasis Therapeutics, Inc. | RebrandingBranding, Pharmaceutical
Because of the success that PTI had with the elevated look of the previous year, the company decided to go through a full rebranding process.
Our task was to give PTI an identity that was both oriented to science/medicine and towards people in the CF community.
We worked on different elements we balanced PTI’s wishes to be not only community engagement but also community building, still keeping a high professional scientific profile.
By working closely with PTI we developed a comprehensive brand book with all the necessary guidelines.
This book is meant to help the company keep all their material cohesive and a strong recognizable identity throughout all their material.